Forever Fox Design: Gili Estlin Hirsch Redesign Project

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Gili Estlin Hirsch

Website Redesign Project

This was the capstone project for my Web Design: Principles course with the IDM Program at MCAD (2016). The purpose of this project was to showcase fundamental design principles such as typography, color theory, and grid-based design through the construction of a complete website. For my project, I chose to redesign an existing website that I had previously assembled (2013) for author Gili Estlin Hirsch.

Technologies + Tools:

HTML
CSS
JavaScript / jQuery
Magnific Popup
Adobe Photoshop

Gili Estlin Hirsch Website — Website redesign: main page

View demo site

Comparison of old site and site redesign — Original site for Gili Estlin Hirsch

Visit demo site (archived)

Comparison of old site and site redesign — Comparison of home page for original Gili Estlin Hirsch website (left) with Gili Estlin Hirsch website redesign (right)

Comparison of old site and site redesign — Comparison of about section for original Gili Estlin Hirsch website (left) with Gili Estlin Hirsch website redesign (right)

Comparison of old site and site redesign — Comparison of poems section for original Gili Estlin Hirsch website (left) with Gili Estlin Hirsch website redesign (right)

Detail of logo design for Gili Estlin Hirsch

Branding — Detail of branding: collage design (featuring original graphite drawing by Alex Ogden for Anna)

Moodboard for Gili Estlin Hirsch website — Moodboard

Wireframes — Early wireframe concept

View demo site

Body of Work Gallery — Gallery page for Gili Estlin Hirsch's Body of Work project

View Gallery

© Alex Ogden